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In 2013, the #FiestaMovement was reborn. As an advertising campaign focused on reaching multiple audience segments, it included user-generated YouTube videos as well as other media types. The YouTube videos were extremely successful, reaching a social media audience that extended deep into the communities of each of the individual YouTubers.
As a companion to the YouTube videos, Team Detroit created magazine advertisements. Using hand typography in an energetic layout, I created ads that humanized the Ford brand and, as a result, reached a wider audience than previous campaigns.
My Role
Designer
Agency
Team Detroit
Dearborn, MI
2013