Lo's Nachos is a late night nachos food delivery service on the University of Michigan campus in Ann Arbor, Michigan.
The founder of Lo's Nachos approached me to create a brand identity for the new business. Working as a team, we first analyzed the market, the business' goals, the consumers, the brand's personality, and the message that needed to be communicated. As the designer, I then chose a bold style and tone for the brand. The color palette I chose is energetic and young, giving the overall style of the Lo's Nachos brand the type of energy that its customers have.