My name is Saraphine Carlson and I am currently based in New York City where I use my background in advertising, marketing, branding, and UX/UI design as a graphic designer. I grew up in southeast Michigan and studied Fine Arts at the University of Michigan. I am currently earning my master's degree at Pratt Institute in Communications Design, while working as a graphic design freelancer on the side.
Connect with me to discuss your next project at: firstname.lastname@example.org.
Cornerstone Agency | January 2017 - April 2017
General Assembly Visual Design Course | July 2016 - September 2016
Taught students on how to apply color, layout, and typography skills to design a single-scrolling product landing page from scratch. Educated students on how to present, defend, and critique their design decisions and create a process presentation deck. Hosted office hours for two hours per week, ensured all students were aware of their classroom standings, followed up with all students when they were absent, and provided feedback on student homework assignments.
Bluetext | March 2016 - July 2016
Took wireframes to well executed visual designs and had a strong sensibility of best design practices for production delivery across all platforms. Responsible for helping to drive creative direction on deliverables, including brand identities, website design, print layout, and typography.
LEVICK | June 2014 - March 2016
Created a wide variety of deliverables for clients, including new and refreshed brand identities, engaging visuals for social media properties, creative sales/marketing campaign collateral, and strategic and visually compelling infographics. Developed assets to enhance new business pitches, including custom graphics and PowerPoint pitch decks. Collaborated with account teams across the agency to conceptualize, design, and execute products. Created marketing materials to promote the LEVICK brand. Worked with vendors to ensure that pricing, timing, and quality expectations were met for printed deliverables.
The Heidelberg Project | May 2014 - July 2014
Developed and produced both print and web materials that promoted The Heidelberg Project including brochures, posters, infographics and visuals for social media pages; collaborated with the marketing team to discuss visual manifestations of the Project’s values and attended weekly check-ins for updates and reviews; set and managed hourly billing requirements.
GTB | Summer 2013
Designed logos, magazine advertisements, newspaper advertisements, brochures, and flyers as a member of the agency’s creative team. Learned the logistics and aesthetics of print and online advertising as I applied my fine arts education. Performed market and consumer research with a team of interns to understand the branding of Ford Motor Company and contribute to the redesign of its website.
M.F.A. Communications Design | 2016 - 2018
University of Michigan
B.F.A. Graphic Design | 2010 - 2014
Part-time User Experience Design Class | Spring 2016
Florence School of the Arts
Art Courses in Photography | Summer 2013