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As a designer, my feet are planted firmly on the ground. As a dreamer, my mind is open, and my creativity is boundless.

My name is Sara Carlson. I am currently based in New York City where I use my background in advertising, marketing and UX/UI design as a graphic designer. Connect with me to discuss your next project at: saraphinemcarlson@gmail.com.

EXPERIENCE

Design Intern

Cornerstone Agency | January 2017 - Present

INSTRUCTIONAL ASSOCIATE

General Assembly Visual Design Course | July 2016 - September 2016

Taught students on how to apply color, layout, and typography skills to design a single-scrolling product landing page from scratch. Educated students on how to present, defend, and critique their design decisions and create a process presentation deck. Hosted office hours for two hours per week, ensured all students were aware of their classroom standings, followed up with all students when they were absent, and provided feedback on student homework assignments.

graphic Designer

Bluetext | March 2016 - July 2016

Took wireframes to well executed visual designs and had a strong sensibility of best design practices for production delivery across all platforms. Responsible for helping to drive creative direction on deliverables, including brand identities, website design, print layout, and typography.

Graphic Designer

LEVICK | June 2014 - March 2016

Created a wide variety of deliverables for clients, including new and refreshed brand identities, engaging visuals for social media properties, creative sales/marketing campaign collateral, and strategic and visually compelling infographics. Developed assets to enhance new business pitches, including custom graphics and PowerPoint pitch decks. Collaborated with account teams across the agency to conceptualize, design, and execute products. Created marketing materials to promote the LEVICK brand. Worked with vendors to ensure that pricing, timing, and quality expectations were met for printed deliverables.

GRAPHIC DESIGNER

The Heidelberg Project | May 2014 - July 2014

Developed and produced both print and web materials that promoted The Heidelberg Project including brochures, posters, infographics and visuals for social media pages; collaborated with the marketing team to discuss visual manifestations of the Project’s values and attended weekly check-ins for updates and reviews; set and managed hourly billing requirements.

DESIGN INTERN

GTB | Summer 2013

Designed logos, magazine advertisements, newspaper advertisements, brochures, and flyers as a member of the agency’s creative team. Learned the logistics and aesthetics of print and online advertising as I applied my fine arts education. Performed market and consumer research with a team of interns to understand the branding of Ford Motor Company and contribute to the redesign of its website.

 

EDUCATION

PRATT INSTITUTE

M.F.A. Communications Design | 2016 - 2018

University of Michigan

B.F.A. Graphic Design | 2010 - 2014

GENERAL ASSEMBLY

Part-time User Experience Design Class | Spring 2016

Florence School of the Arts

Art Courses in Photography | Summer 2013