BrassCraft came to the creative team at LEVICK to define the next generation of their brand messaging. In BrassCraft, we saw a brand based on parts, built on relationships, and forged by reputation. A brand with a deep heritage, and an even deeper drive to relentlessly improve and reimagine the future. In this marketplace, we saw a tremendous chance to elevate the conversation, engage a new generation, and remind people why BrassCraft has dominated this industry for nearly seventy years. As one of the designers, I created advertisements, an infographic, and a redesign of their existing website to visualize what this new messaging could look like.